Bill Nelson Total Performance Concepts


About Bill Nelson

Bill Nelson is an elite international sporting coach who has turned his knowledge of developing peak team and individual performance into a world-class corporate consultancy, Total Performance Concepts Pty Ltd.

Bill’s wisdom on the science of motivation, performance coaching and team building has been utilised by business organisations, defence forces, the real estate and telecommunications industries, educational institutions, local government, numerous businesses and elite sporting programs throughout the world.

Brand names and Olympians

Major corporate brands including Canon, Panasonic and Ansett Airlines have called on Bill’s services on National and International advertising and marketing campaigns.

His business draws on his expertise and time as an Olympic coach who contributed to peak performances at both the Barcelona (1992) and Atlanta (1996) Games, world championships and other international competition.

He is a multi-award winning swim coach and former vice-president of the World Swim Coaches Association who has worked with the sport’s foremost performers in such academies as the world-acclaimed Australian Institute of Sport.

Growing achievements

His ability to isolate the building blocks of peak performance was recognised by other sporting entities. From 1992-94, Bill served as an advisor to the Australian Road Cycling Team and, during the mid-90s to 2001, consulted to the premiership-winning SE Melbourne Magic and the Victoria Titans National Basketball League teams.

He has provided team-building and performance-enhancement services to Australian Football, Rugby League and Rugby Union clubs and teams. Bill is also a consultant to the National Rugby League Referees and Match Officials and a member of the coaching and management team which steered the Sydney Kings Basketball team to the NBL crown in the 2003-2004-2005 seasons.

In his capacity as a performance strategist to international board sports company Billabong, Bill operates as a mentor to many of the leading professional surfers and skateboard riders on both the national and international men’s and women’s tours.

His actions speak as loud as his words as evidenced by his own personal sporting achievements, his role in the Sydney Olympic Torch Relay and his awarding of an Australian Sports Medal and the Commonwealth Sports Achievement Award.

From Coal to Communicator

He was born on 26 March, 1961, but his early education revealed no clues as to what would become his chosen vocation for life.

The unlikely origin of this ultimate career choice came via an introduction to the workforce as a below-ground coalminer. It was in the coal mine that Bill first witnessed how reward could be reaped from the most unyielding environment if the concepts of teamwork, co-operation and ingenuity were applied to the task.

Bill believes that his sporting background and the competition it generates is the perfect finishing school for a motivator and team builder.

“Sportspeople have known for decades that one of the key strategies to increasing performance levels is to work with coaches and mentors who will create a plan of action that can and will extract the absolute best out of them and have them achieving outstanding results,” he says.

In 1981, he took those values into a fledgling coaching career with the Westlakes Swim Club, near Newcastle, NSW. His familiarity with water sports sprang from his own boyhood experience as a swimmer and his continuing quests as a competitive surfboard rider. Seven years after entering the coaching ranks he was engaged by the nation’s outstanding sports academy, the Australian Institute of Sport in Canberra and on his way to the Olympic Games

Building success for individuals and teams

Bill’s travels within the elite performance environment offered exclusive access and insights to the science of fulfilling the potential of both the individual and team across a vast range of disciplines.

That insight is no longer the exclusive property of Olympic or elite level athletes. Individuals, teams and business organisations have successfully incorporated the Nelson message into their pursuit of high achievement.

These days Bill continues to coach, however this time it is to many of Australian leading business organisations and personnel. This “insight” to achieving peak performance are revealed in Total Performance Concepts’ performance coaching programs, interactive workshops, Bill’s motivational speeches, teleconferences and his widely circulated monthly newsletters.

Since the establishment of Total Performance Concepts in 2000 Bill has worked with over 650 major corporations including Westpac, Telstra, Mercer Human Resource Consulting, Stihl, Macquarie Radio Network, Optus, Procter and Gamble, AXA, AMP, Toyota, Goldwell, Flight Centre, Fairfax, Inchcape Motors, Billabong, Melbourne Business School and the NSW Dept of Education to improve performance, productivity, culture, synergy, efficiency leadership and enjoyment to develop and maximise true potential.

Once again where he has walked success continues to follow.

He is a great believer that any development should embrace the happiness and well-being of both the individual and team in a manner that creates winning outcomes for career and family life.

To this end Bill finds ready support in his wife Joanne and three children, Jae, Elle and Kye.